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Shackleton
The Pilot Parka
Shackleton has cult status as the bad weather brand thanks to its collections which are designed and developed for people living and working in extreme weather. To launch their new All-Conditions Parka; the world’s first “expedition-grade parka” the team wanted a film highlighting the coat's design as well as it’s technical functionality. The combination of a blacked-out studio, clever lighting, animation and after effects, made for a punchy film with an aesthetic that dials up Shakleton’s brand status. We made cut-downs which were used across their socials, created paid ads as well as edits for their homepage and product pages.