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Hairburst came to us with a brief for a brand film that would communicate their new more ‘grown-up’ brand language and look and feel. We wanted Hairburst to come across as lighthearted and fun whilst serious hair growth. To achieve this, we captured macro product shots highlighting the range of supplements, serums and shampoos, as well as models using the products to result in short, snappy, edits that strike the balance between eye-catching and informative and positioning Hairburst as the ‘go to’ brand for hair growth. The hero edit has been used across Hairburst’s social channels and we made portrait cut downs for Instagram stories.