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Equinox partnered with the London Landmarks Half Marathon and asked us to create a series of exercise guides to help runners build their strength and fitness ahead of race day. We worked with Equinox trainers to carefully capture the details of each stretch and exercise. In post-production we added animated overlays, tracking the movements of each exercise to help the viewer execute the exercise effectively. The films were released on a weekly basis as a campaign in the run-up to the marathon.